Logo design trends have always been important for designers (especially logo designers and web designers) to help businesses, brands and companies stay on top. After all, maintaining such knowledge helps ensure the portfolio remains up to date and relevant.
Also such trends are something to pay attention to if businesses wish to be on top of the line and ahead of competition. Logos are able to help brands tell their stories in the best way possible. This is key to helping businesses stay ahead of others. Logos are vital as they help businesses, brands and companies alike reveal their stories in the most simple of manners.
Each client has a different taste. Each project has a different style. Expert designers know which style to employ, when to employ, how to do it and the reasons plus rationale behind them. These designs and styles are achieved by utilization of the right kind of skills to make sure all designs are on track and ahead of what others have in store.
It is also important for designers to remind themselves of how businesses use logos in the digital space. This is key when they approach the design process. Customer reach can be achieved using social media, Search Engine Marketing (SEM) and other important digital channels.
On those very channels, a well-crafted logo is instrumental as it can easily catch a person’s attention in the quickest span possible. Yes, for any graphic, even a logo, such a phenomenon is very important.
Expert designers have decided to share with us some trends and a list of trends which will help other designers feel inspired to create some new things, or some new styles no one was aware of. Hence, let us look at all the relevant trends in logo design.
The style of flat logos has been around for a long time. It is not new but a lot of companies have been using it. That’s right, and one of them is iHop. Moreover, others like Windows, and its parent Microsoft, plus streaming giant Netflix, all have bold 3D logos of the 2000s as they were the stylish logos trending during that time.
When flat logo design started entering the world of web design, companies took advantage of the trend by creating simple designs portraying brands in a fresh and minimal way.
However, style is not the only reason this kind of logo design trended at that time. The simplicity of flat logos allowed these logos to be scaled easily. They became compatible with numerous browsers along with many other mobile devices.
The world of web design made a shift to responsive and mobile design, so as to improve device compatibility with smartphones and tablets.
Minimalism is also not a new trend. It has gained traction many times and hasn’t lost any. Within the past few years, maximalism started gaining popularity but has been able to get balanced by minimalism.
It continues to make relevance in logo design, and also continues to make strides. What minimalism stands for basically is emphasizing on flat designs using as few colors as possible which actually make sense. Such an attempt would shift the user’s attention to the logo.
In eCommerce, minimalism means designing the website against a white background. The homepage may feature only a plain black text version of the company’s logo, a transparent and simple navigation menus having black text, and the portfolio displayed as a stunning gallery.
This helps keep prices, product titles, descriptions plus sidebars and other objects at places that may draw customer attention away as the attention goes on products. It isn’t deceptive because the products get highlighted nicely.
Logo design services experts highlight that the same goes for logos. Minimalism helps logo designers create a straightforward and to the point design that helps cut down on the clutter. This helps draw the attention of potential customers immediately where they should be, and it also conveys the brand’s overall message too.
Negative Space design
Negative space design highlights unused white space and incorporates into a logo as a sort of subliminal message. One of the best examples in this regard is NBC’s logo as it features a white peacock spreading its feathers nicely and displayed in vibrant colors.
NBC adopted this kind of a logo in 1956 as a way of advertising its color television programming which was new at that time. A variation of the original logo known today was adopted in the year 1979.